In 2025, Chilean fashion and beauty will experience a pivotal moment of transformation. Local culture will take center stage, with a new generation of designers, brands, and creators committed to an aesthetic rooted in national identity , deeply connected to the culture, the land, and traditions.
Platforms like “Somos la Percha” and ModaChile promote local talent and celebrate the diversity that defines the country, from Arica to Punta Arenas. It's no longer just about following international trends, but about reinterpreting them with a Chilean touch—more sustainable, inclusive, and authentic.
👉 You can read more about cultural movements in Chile at https://www.calendariochile.com/blog .
The new identity of Chilean fashion
Chilean fashion identity is evolving towards a blend of tradition and modernity. On runways and social media, artisanal textiles from the north, wool from Patagonia, and Mapuche embroidery are merging with urban cuts and recycled materials.
Some characteristic elements of this identity are:
Natural and earthy colors , inspired by the country's landscapes.
Local materials such as wool, organic cotton and vegetable leather.
Designs with cultural narrative , that tell stories of the territory.
Ethical and small-scale production , with a focus on sustainability.
This trend responds to the desire of Chilean consumers for conscious fashion , which not only looks good, but also has meaning and reflects national pride.
Chilean brands that are changing the landscape
In recent years, Chilean designers and brands have emerged that have marked a turning point. Among them are:
MO Store – recognized for its focus on sustainability and timeless minimalism.
Zurita – a company that works with natural textiles and artisan communities.
Sisa – a pioneer in integrating Chilean identity and contemporary design.
A de Antonio – a men's line that revives the craft of traditional tailoring.
Carola Troncoso – designer who mixes textile art and conceptual fashion.
These proposals demonstrate that national fashion can be sophisticated, ethical and culturally relevant, gaining ground at international fairs and events such as Raíz Diseño or Ropero Paula .
Beauty with Chilean roots and a diverse perspective
The concept of Chilean beauty is also changing. New generations are rejecting uniform stereotypes and celebrating real diversity: skin tones of different colors, curly hair, varied body types, and gender-inclusive expressions.
On social media, influencers and makeup artists promote a message of self-acceptance , highlighting mixed-race, Mapuche, Afro-descendant, and urban beauty.
Examples of national brands leading this change:
Petricor and Natural Botany with vegan and artisanal cosmetics.
Apícola del Alba with natural products based on honey and propolis.
Karün Beauty with a sustainable focus and recyclable packaging.
The trend points towards conscious beauty , where health, authenticity and respect for the environment are an essential part of attractiveness.
Sustainable fashion in Chile and its social impact
Sustainable fashion in Chile is moving beyond a passing fad to become a social movement. Local workshops, cooperatives, and emerging brands are adopting responsible practices, such as:
Reuse second-hand materials and clothing.
Use natural dyes and low-impact processes.
Promote the repair and customization of garments.
Promote fair trade with rural and artisan communities.
Sustainability is no longer just an added value, but a requirement of the modern Chilean consumer , aware of the environmental impact of the textile industry.
The role of social media and digital creators
Instagram, TikTok, and Pinterest have become key platforms for showcasing Chilean fashion and beauty trends. Local digital creators, from influencers to photographers, are helping to spread the new narrative of Chilean style: approachable, authentic, and diverse.
Among the prominent figures are:
Fran Torres (@frantorres.cl) – artistic makeup with a Latin touch.
Paz Zulueta (@pazzulueta) – promoter of natural beauty and Chilean skincare.
Benjamin Cruz (@benjaminstyle) – men's fashion with a sustainable focus.
Thanks to them, the Chilean industry gains international visibility and builds a digital community committed to responsible consumption.
Chilean fashion as a cultural and political reflection
In Chile, fashion is not only aesthetic; it is also a political and cultural expression . Clothing becomes a manifestation of identity, memory, and resistance.
During events such as National Heritage Day or regional festivals , local designers reinterpret traditional clothing in a contemporary style, keeping the country's history alive.
Clothing becomes a means of expressing who we are and how we want to be seen in the world, projecting a more pluralistic and modern Chilean identity.
How to support Chilean fashion and beauty
Supporting local fashion and beauty is a concrete way to strengthen national culture. Here are some simple actions you can take:
Buy from Chilean entrepreneurs and designers .
Choose brands with sustainable and ethical processes .
Share and recommend local projects on social media.
Participate in independent fashion fairs and exhibitions.
Find out about the latest trends at https://www.calendariochile.com/blog .
Every choice counts. By doing so, you are contributing to a movement that values creativity, local work, and Chilean identity.