Social media sets the pace of current fashion, and in 2026 trends are emerging and evolving faster than ever. TikTok, Pinterest, and Instagram have become true style laboratories where micro-trends are born that influence even major brands. In Chile, these global trends blend with local identity, giving rise to unique, comfortable, and personality-filled looks.
According to experts, this year is marked by the return of natural tones, functional fashion, and a search for authenticity in the face of mass consumption. Chilean designers, influencers, and emerging brands are using their platforms to demonstrate that clothing is as much a form of cultural expression as it is a style statement.
What will define fashion in 2026 according to social media
The power of “real style” versus artificial perfection
The real style trend encourages showing yourself as you are, without filters or elaborate poses. Chilean influencers and content creators across Latin America promote this more human and everyday approach, where the important thing isn't having the perfect outfit, but reflecting your essence.
TikTok has fueled this movement with hashtags like #OutfitReal , where millions of users showcase their everyday outfits without any styling. On Instagram, "real life" photos generate more engagement than magazine images.
Functional and sustainable fashion becomes aspirational
New generations are looking for clothing that combines design and purpose. Garments made with recycled or low-impact materials are gaining ground, along with local brands committed to ethical production.
In Chile, sustainable fashion projects such as vintage fairs, textile recycling workshops, and stores that promote the circular economy are gaining increasing attention. This movement also fosters pride in national design, aligned with global environmental awareness.
Viral microtrends that set the pace
Every month, a new trend emerges from TikTok or Pinterest, driven by aesthetics or viral challenges. Some of the most popular in 2026 include:
“Soft Utility” : comfortable clothing inspired by uniforms and technical garments, with large pockets and lightweight fabrics.
“Neo-romanticism” : flowing dresses, lace and soft colors that evoke a vintage and feminine style.
“Cyber-core” : metallic garments, futuristic glasses and a digital aesthetic inspired by video games.
“Latin streetwear” : a fusion of urban culture with Latin American identity, with nods to urban music and street art.
These trends, although ephemeral, reflect how current fashion feeds on collective creativity and the accelerated pace of social media.
How to adapt global trends to the Chilean style
Combining international fashion with local identity
The secret lies in reinterpreting trends without losing authenticity. For example, Latin streetwear can be mixed with typical Chilean design pieces, such as wool fabrics or copper accessories. This creates a contemporary look with national roots.
Prioritize comfort without sacrificing style
The pandemic changed the way we dress. In 2026, consumers value clothing that allows for freedom of movement, with soft fabrics and versatile cuts. Athleisure (a blend of sportswear and casual wear) remains one of the strongest trends, especially among young people and professionals seeking practicality.
On platforms like TikTok, videos showing how to transform an office look into a going-out outfit in seconds garner millions of views. In Chile, this trend adapts well to the variable climate and urban lifestyle.
Chilean influencers who set trends
In 2026, influencers will no longer just showcase clothing: they will tell stories, build community, and promote values. Some Chilean figures stand out for promoting a conscious style, blending fashion with cultural identity and sustainability.
Among the profiles that are setting the pace of Chilean fashion on social media are creators who stand out for their genuine looks, their positive message, and their collaboration with local brands.
These figures inspire thousands of young people to explore their own style, demonstrating that fashion is not just an industry, but also a form of collective and creative expression.
Lifestyle and fashion: beyond clothes
The rise of digital “slow living”
The visual aesthetic of fashion on social media is now influenced by the slow living movement, which seeks balance and authenticity in the face of information overload. Instead of showcasing perfect lives, users share real routines, simple outfits, and everyday moments.
This approach is reflected in the neutral colors, natural light, and domestic or natural settings in the photos. In Chile, the south of the country has become a recurring location for fashion photography due to its connection with nature and the tranquility of its surroundings.
Beauty, self-care and wellness as part of the look
Fashion trends are complemented by wellness habits: skincare, mindfulness, nutrition, and gentle exercises like yoga or Pilates. The concept of "looking good is feeling good" is gaining traction in the digital world, and many fashion brands are incorporating this philosophy into their campaigns.
How to create your own style in the age of viral trends
In an environment where trends change daily, building your own style has become an act of resistance. The key is to experiment with what inspires you, adapt trends that represent you, and reject what doesn't suit you.
Some helpful recommendations:
Follow trends, but don't limit yourself to them.
Invest in versatile and durable garments.
Support local brands that share your values.
Be aware of the environmental impact of your consumption.
Express your identity through fashion, not the other way around.
Thus, each outfit becomes a statement of authenticity and connection with your environment.